Pay Per Click Management
Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Gx Inc., provides intelligent insight to a Pay Per Click (PPC) campaign. Our online marketing strategy includes the highly efficient combination of PPC advertising as well as organic SEO. We have the knowledge and understanding to determine which practice is suitable for specific objectives. We closely study your business requirements, evaluate immediate and long-term goals, and factor in your financial priorities to come up with recommendations for budget and outreach. We will again closely work with you to prioritize these, considering your business objectives.
Pay per click (PPC) paid search engine placements – also known as “paid search,” “keyword bidding,” or “sponsored listings” – are considered an essential part of the search engine marketing mix. Today, virtually all search engines offer a paid-for way in which to guarantee almost instantaneous visibility on their results pages, but what may once have been considered an easy, do-it-yourself form of online advertising has grown increasingly complicated.
The objective of our search engine marketing campaign is not just to deliver better rankings – it’s to generate traffic to your website. We offer search engine advertising packages with the following features as standard:
- Dedicated well experienced campaign managers
- Professional creation and optimization of online ads
- Ads served alongside results from Google search engine
- Geo-targeting of ads to users within your targeted geographic business area
- Compilation of highly-targeted keywords relevant to your business
- Strong reporting system on your website campaign performance
PPC Management Process:
Gx follows the below mentioned steps for running a successful PPC campaign.
- Determine the proposed monthly budget and choosing initial list of key phrases
- Determine peak cities, months, days, time of traffic for specific targeted key phrases
- Create Campaigns for peak traffic and off peak traffic
- Bid management: bid aggressively for the key Phrases during peak time and traffic
- Bid lower for key phrases during off peak traffic
- Study and maintain the campaigns that are the most successful
- Adjust campaigns according to fluctuations in traffic and to continually manage the budget